Adding custom fields to your store locator is a powerful way to improve your customers’ experience and boost your local SEO rankings. By including detailed info like parking availability near downtown [city], wheelchair accessible stores in [neighborhood], and downloadable price lists for [city] locations, you help potential visitors find exactly what they need. Here’s a step-by-step guide on how to do it right.

Step 1: Plan Your Custom Fields for Maximum Impact

Start by listing what information your customers want when searching for locations, such as:

• “Stores with free parking near [city center]”
• “Restaurants with braille menus in [city]”
• “Boutiques with EV charging stations in [postal code]”
• “Hardware stores offering downloadable price lists in [city]”

Group these into two categories:

• Default custom fields — automatically added to every location for consistent info.
• Individual custom fields — unique data tailored to each store location.

Step 2: Create Default Custom Fields List

In your store locator’s admin panel , navigate to the Custom Fields **(1) section and add fields **(2) such as:

• Parking options (e.g., “Free covered parking near [city center]”)
• Accessibility features (e.g., “Wheelchair ramp available in [neighborhood]”)
• Downloadable catalogs (e.g., “Downloadable price list PDF for [city] hardware stores”)
• Languages spoken (e.g., “Spanish-speaking staff in [city]”)

Choose field types carefully— text fields, buttons (URL links)—to fit the data format. These default fields ensure all locations have basic, SEO-optimized info that matches common search phrases.

Step 3: Add Individual Custom Fields to Specific Locations (If needed)

Next, if you want, customize individual locations with more precise details to highlight unique offerings **(3):

• “Free EV charging station at our [neighborhood] boutique”
• “Braille menus available at the [landmark]-adjacent restaurant”
• “Street parking only for [city] downtown location”
• “Downloadable vegan menu PDF for [city] café”

Update each store’s custom fields in the admin panel to reflect these unique offerings, improving local relevance and helping your store show up for long-tail searches.

Step 4: Display Custom Fields on Your Store Locator Frontend

Make sure these custom fields are clearly visible on each location’s profile. For example:

• Parking: “Free covered parking available near [city center]”
• Accessibility: “Wheelchair accessible entrance with ramp”
• Downloads: [Download our product catalog PDF]
• Languages: “Staff speak English and Spanish”

This transparency builds trust and improves user experience—plus, search engines will index this valuable, localized content.

Step 5: Optimize Custom Fields for SEO and User Experience

Use natural, location-specific language to include popular long-tail keywords such as:

• “Stores with free parking near downtown [city]”
• “Wheelchair accessible bakery in [city] with step-free entrance”
• “Kids-friendly restaurant with play area in [city]”
• “Downloadable price list from hardware store in [city]”

Ensure your custom fields answer what customers search for, increasing your chances of ranking higher in local search results.

Bonus Tip: Maintain and Update Your Custom Fields Regularly

Keep your store locator data fresh by:

• Reviewing and updating parking or accessibility info as needed
• Adding new downloadable PDFs for seasonal menus or catalogs
• Tracking which custom fields attract the most visitors and optimizing accordingly

By following these steps and adding as many custom fields as you want, you can create a fully customized, SEO-optimized store locator that meets your customers’ exact needs and drives more local traffic.