If you’ve been using your store locator to help customers find your business locations, it’s time to level up. Our next tutorial will show you how to add custom fields like parking information, accessibility options, downloadable catalogs, and more—giving your customers the specific details they want before they visit.

Why Adding Custom Fields to Your Store Locator Matters

When someone searches for “stores with free parking near downtown [city]” or “wheelchair accessible bakery in [city] with step-free entrance”, they expect more than just an address. By including detailed information in your store locator, such as “free covered parking available — perfect for rainy days in [city]”, you make your listings stand out in search results.

This approach not only helps your store show up for popular searches like “kids-friendly restaurant with play area in [city]” or “pet-friendly coffee shop with outdoor seating in [city]”, but also captures highly specific local queries.

What Custom Fields Can You Add?

Add as many custom fields as you want to tailor each location’s listing precisely. Some common examples include:

• Parking Information: Clearly mark if your store offers free parking, EV charging stations, or accessible parking in [postal code]. For example, “boutiques with EV charging stations in [city]” is a common search phrase that your enhanced listing can target.
• Accessibility Features: Add details about ramps, braille menus, or hearing loops to capture queries like “restaurant with braille menus near [landmark]” or “cinema with hearing loop system in [city]”.
• On-Site Amenities: Include information about Wi-Fi, play areas, or pet-friendly spaces to attract visitors searching for “bookstore with free Wi-Fi and seating in [city]” or “kids-friendly restaurant with play area in [city]”.
• Downloadable Resources: Upload PDFs like menus or price lists so customers searching for “downloadable price list from hardware store in [city]” can access what they need easily.
• Languages Spoken: Specify if your staff speaks languages that local customers look for, e.g., “dentist who speaks Spanish in [city]” or “real estate agent who speaks French [city name]”.

How These Custom Fields Boost Your Local SEO

By embedding long-tail phrases directly into your store locator’s custom fields, your pages are more likely to rank for very specific searches such as:

• “stores with free parking near [city center]”
• “wheelchair accessible bakery in [city] with step-free entrance”
• “kids-friendly restaurant with play area in [city]”
• “downloadable price list from hardware store in [city]”

Search engines recognize this relevant, location-specific content and match your listings to real customer queries, driving more foot traffic and online engagement.

💡 Pro Tip for Your Customized Store Locator

Start collecting detailed information for each store location—parking types, accessibility accommodations, downloadable catalogs, languages spoken—and think about what your customers might type into Google. For example, phrases like “accessible coffee shop with free parking in [neighborhood]” or “store with PDF price list in [city]” are great to target. The more customized and location-specific your store locator data, the better your chances to rank high in local search results.

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